400 Weddings Later
A decade in wedding photography, half a million in revenue, and still figuring it out.
I’ve been photographing weddings for ten years. 400 weddings later, I’ve worked with friends, family, and mostly complete strangers who found me on the internet. Some have been so happy with my work that I’ve ended up shooting their bridesmaids’ weddings, their siblings’ weddings—even their parents’ weddings. The longest chain? Seven weddings from one booking.
It’s wild to think about. The sheer number of people I’ve documented on some of the biggest days of their lives.
Over the years, I’ve turned over half a million pounds in revenue. Mostly happy clients. One or two oddballs, but that’s part of the job. I’ve shot colourful, creative weddings that landed on the cover of Rock n Roll Bride magazine (my photo, not me—let’s not get carried away). I’ve been hired by brands like The Little Deer, The Body Shop, and The London Library, capturing events for Helena Bonham Carter.
And then, of course, there’s the time I photographed the Queen.
The Boom & The Slowdown
Like most photographers, I felt the pandemic gut punch. One minute I was fully booked, the next I was staring at an empty calendar. So I picked up my camera and went back to street photography. Documenting people, movement, fleeting moments—stuff I hadn’t done in years. And as weddings came roaring back, I carried that mindset with me.
In May 2022, the wedding boom hit hard. I shot five weddings in one Bank Holiday week, making over £10K in seven days. Then came August 2022, where I was shooting weddings, selling albums, and editing for other photographers—pulling in £20K in that one month alone. That year was insanely profitable.
Now? We’re in a cost-of-living crisis. Every lead is valuable. It’s not like before, where I could fire off a quick email and wait for a response. Now, every enquiry matters—no lazy templates, no half-hearted replies. Carefully crafted responses, personalised info, strategic funneling. No lead wasted.
I have 22 weddings booked this year, and I know how lucky I am to be still going, still working, still making a living from this.
Rebranding, Writing, and Weddings That Aren’t Boring
For the first time in a decade, I’ve done a proper rebrand. I’m all about colour, relaxed energy, and not taking things too seriously. Now my website reflects that—bold colours, no stiff formalities. More personality, less “luxury wedding photography” clichés.
That shift has also changed how I write about weddings.
• SEO-wise, my blog posts will be focused on keywords that get me booked.
• Substack-wise, I’m writing about what actually happens.
Because let’s be honest—wedding photography has been boring for a while. I’ve never found shooting weddings boring, but looking at other photographers’ wedding photos? Brutal. Same angles, same moments, same “Congrats Jack & Sally!” captions.
That’s why I’m leaning into the artistic side. Writing about what weddings feel like rather than just what happened. How a sudden weather change transforms a day. How a client needs extra attention. How I’m replacing the boring 35mm & 85mm combo with a GFX 50S II and 80mm f/1.7—and whether that actually changes anything.
I want to interpret, not just document. That’s what excites me.
What You’ll Get Here
• Thoughts on photography, weddings, and the process.
• Honest insights on running a creative business.
• Reflections on the industry—what’s working, what isn’t.
• No TikToks, no Reels, no influencer fluff.
I’m not here to be a performing monkey for social media. There’s a place for BTS content, but mystery matters. Trust matters. I don’t need to show every little moment to prove I know what I’m doing.
The Plan Moving Forward
I’ll be writing here regularly. Some posts will be about weddings and photography, others will be about business, branding, or just thoughts on creativity.
If that sounds like something you want to read, stick around. Let’s see where this goes.
